Nestle India has created the Face of Hope project, which emphasizes the significance of “masking up.” The packaging of famous Nestlé India goods will be “masked-up” as part of this effort.
The redesigned package will continually remind individuals of the need of adhering to fundamental procedures like masking and will encourage their loved ones to do the same for a safer and better tomorrow.
Nestle India hopes to connect and inspire over 250 million people through its packaging and digital marketing as part of this effort.
Nestle India has now teamed up with Reliance Jio to raise even more awareness. This involves promoting a vow to “mask up.” In-depth information on the campaign and how to participate will be available on the JioEngage app. Participants who sign up for the commitment will receive a 1GB data prize right away.
Commenting on the initiative, Suresh Narayanan, Chairman and Managing Director, Nestle India, said, “At Nestle India, we are committed to playing an active role in India’s fight against COVID-19 and understand the importance of following COVID safety protocols to ensure safety for all. Through this initiative, we are leveraging the power of our iconic brands – MAGGI, KITKAT, NESCAFÉ, and EVERYDAY, to spread awareness during these times. We ensure that our brands not only provide nourishment or add to the joyous moments of life but also stand with society in times of need.
We urge people to ‘Mask-Up’ and join forces with their favorite brands and become the Face of Hope together.”
Talking about the collaboration, Sunil Dutt, President – Sales and Distribution, Reliance Jio said, “We believe that Nestle India is doing a commendable job by urging people to ‘mask up’. We indeed share the sentiment and are happy to offer the wide reach that we enjoy in the country. We would urge our customers to pledge their support to the campaign and take all the necessary precautions to stay safe, beginning with wearing a mask and following COVID appropriate behaviour.”