Skincare brand Prolixr secures seed funding

Prolixr, a direct-to-consumer skincare brand, has raised an undisclosed amount in its seed round of funding from Alfa Ventures and Divij Bajaj, founder at dietary supplements startup Power Gummies.

Prolixr was launched in December 2018 by Jayesh Hans, Aditya Sharma and Mayur Mahajan. It primarily offers beauty masks and claims to have catered to over 1 lakh customers in the past year.

“With Prolixr, we want to empower millennial women to make an informed choice to experience premium skincare routines designed especially for them, without stepping into a salon,” the three founders said in the statement.

Prolixr, operated by Maxinique Solution LLP, claims it generated net sales of Rs 5.18 crore in the past six months and is on track to achieve a target of Rs 12 crore by March next year.

The broader beauty and personal-care segment has attracted a slew of investors over the past few years.