Tea Time expects to sell 80 M cups each month; to expand into the snack market

Tea Time, India’s biggest network of tea franchise locations, aims to increase monthly sales from 3.5 crore cups to 80 crore cups in the future.

Mr. Uday stated that the Covid-19 incident aided in the expansion of Tea Time since people wanted to drink tea in a clean environment, and Tea Time stepped up to provide this need, attracting more individuals to join the Tea Time franchise.

“Serving quality tea at affordable price is our aim which led to a creation of 2,800 franchise network of Tea Time” Tea Time Founder and Managing Director Mr. Uday Srinivas Tangella said while delivering a talk on ‘Formalizing Entrepreneurship over a Cup of Tea’ at the 37th WiseViews Leadership Conversations conducted by ICFAI here on Friday evening.

Mr. Uday believes that snacks like samosa and biscuits may be formalised in the future, and he added that they are going to enter the snack market shortly.

He described his path as a student and his decision to establish his own business by saying that he first opened a café to offer fresh fruit drinks, but it was a disaster. Then he considered what all Indians had in common. ‘Tea,’ was the answer.

Mr. Uday added that he conducted a study on the Indian tea sector and discovered a stunning possibility. In this industry, there is a market of 3.5 lakh crore cups, which enticed him to establish a Tea business.

Mr. Uday opened the first Tea Time location in Rajahmundry, Andhra Pradesh, and wanted to expand his franchise network across the country.

“Franchise networks bring a sense of ownership and the hygiene part is taken care of” he stated.
“Tea is the second largest consuming beverage after water. The common man of our country deserves better tea in a hygienic environment at an affordable price is the philosophy behind the evolution of the Tea Time and we ensure that the quality is maintained across all the outlets,” Mr. Uday explained.

He also said, “Till 100 outlets, Tea Time did not have its own office and the focus on the quality clubbed with hygiene has led to the phenomenal growth of over 2800 outlets at present in 14 states across the country.”

“At Tea Time, we strive to strike a connection with the common man and the interior design of the outlet is made to suit his walk into the outlet. The price also is fixed at around Rs. 10 to pull the common man to Tea Time”, he also explained.

Mr. Uday termed the “Tea Time as the Café of the common man” and his aim is to sell from 3.5 crore cups per month to 80 crore cups per month in future.