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Vehicle management and tracking startup, McEasy raised East Ventures led US $1.5 M

McEasy, an Indonesian digital solutions provider for logistics truck management and monitoring, said today that East Ventures has invested US $1.5 million in the company.

The funds will be used to expand the startup’s R&D section as well as its marketing and sales division, allowing it to reach out to additional corporate players in Indonesia’s logistics and supply chain business.

“Since 2019, we have been focused on being the digitalisation catalyst in the logistics and supply chain industry. Smart tracking systems are not new in the automotive and industrial world,” said Raymond Sutjiono, co-founder of McEasy. “Still, we know how to integrate these existing tools and hardware into our platform very well to be the perfect solution to any problem in the market. With the current business plan on the table, we believe that the new funds will drive the company’s growth exponentially.”

McEasy is a vehicle smart management system (VSMS), transportation management system (TMS), and smart driver applications provider founded in 2018 by Raymond Sutjiono and Hendrik Ekowaluyo.

VSMS is a smart tracker digital solution for logistics and real-time vehicle tracking. Meanwhile, TMS is a software-as-a-service (SaaS) solution that allows businesses to plan, implement, monitor, and optimize logistics processes with ease. The smart driving applications platform connects all of this.

With all of this, McEasy’s clients can simply follow the vehicle’s location as well as its operational expenses in real time, eliminating the need for human checks.

McEasy operates on a subscription-based business model and offers solutions to businesses of all sizes, including 3PLs, 4PLs, distributors, and brand companies. These solutions may be used by logistics companies in the manufacturing and distribution industries, as well as major brands that already have their own fleet or are integrated with logistical service providers.

Java, Bali, Sumatra, Kalimantan, and Sulawesi are among the locations served by McEasy’s digital solutions.

The company’s client base has increased tenfold as a result of the digital revolution in the logistics sector. MGM Bosco, Rosalia Indah Group, RPX, and FedEx Indonesia are among its customers, who represent a variety of sectors and business sizes in Indonesia.

McEasy aims to double the number of cars integrated into the system in the fourth quarter of 2021, as well as assist digitise the transportation system for the company’s loyal consumers. McEasy also wants to expand at least fourfold from 2021 to 2022, and convert more corporate participants into consumers.

The company’s ultimate objective is to build an integrated ecosystem in which all stakeholders may use McEasy’s platform to effortlessly optimize logistics and supply chain operations.

Land transportation is still the backbone of the transportation services business in Indonesia, accounting for around 90% of all logistics. In 2020, the freight and logistics market in the country was worth US$81.30 billion, and by 2026, it is anticipated to be worth US$138.04 billion.

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