$575K Pre-Seed funding obtained by Indonesia’s Arysun to hasten Southeast Asia’s solar adoption

The First Move Fund has contributed to the $575,000 in pre-Seed funding raised by Arysun, a climate-tech startup based in Indonesia, under the direction of Wavemaker Impact.

In a statement released on Wednesday, Arysun said the funding will accelerate its efforts to offer middle-class households in Southeast Asia accessible, cost-effective solar solutions.

The pre-Seed funding will help the company grow its founding team, speed up solar installations in Indonesia, which is its main target market, and establish alliances with regional suppliers, installers, and financial institutions.

Arysun will also create and test a digital platform for solar adoption in the middle term.

According to Arysun, the company is putting itself at the forefront of a regional shift to renewable energy due to growing energy costs, growing climate awareness, and declining hardware prices. The startup wants to close the accessibility gap for homeowners in the middle class by offering a range of solar solutions that are reasonably priced.

“We believe solar should be for everyone — and the key is sizing the right solution for our target customer to keep prices low,

“Every green electron generated must not be wasted. Anything that is over-speced adds a barrier to adoption,” said Ng Aik-Phong, Founder and Chief Executive Officer of Arysun.

“With this funding, we’re building an affordable, smarter and scalable way to bring clean energy to millions of Southeast Asians in a way that makes financial sense for the middle-income households and at the same time, enable us to achieve our long-term environmental impact of 100 million tons carbon abatement annually,” he added.

Southeast Asia is one of the regions with the fastest economic and demographic growth in the world, driven by a rapidly growing middle class. It is expected to become the fourth largest economy in the world.

By 2035, there will be 54 million middle-class households in Indonesia alone, up from 32 million now.

The region’s residential electricity demand is expected to double from 2017 levels by 2040 due to this demographic shift, which is fueling an increase in energy demands.

As per the 8th ASEAN Energy Outlook, the proportion of solar power in ASEAN’s installed capacity is expected to increase eightfold, from 7.7 percent (25 GW) in 2022 to about 27 percent (200 GW) by 2040.

Arysun stated that in light of this, the company is dedicated to creating hyper-local, technologically advanced deployment models that facilitate, increase accessibility, and enhance the significance of solar adoption for middle-class households.

Through tackling common issues and revealing the value that families value most, the company hopes to hasten Southeast Asia’s shift to a cleaner, more intelligent energy future.