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D2C Brand The Ayurveda Co. raised INR 100 Cr Series A funding

Actress Kajal Agarwal, a few business entrepreneurs, venture debt funds, and Sixth Sense Ventures were all participants in the Series A fundraising round.

The Ayurveda Co reported that the majority of the money was raised in equity but did not specify how the round’s equity and loan capital were split up.

T.A.C anticipates ending FY23 with net revenue of INR 50 Cr and aiming for INR 150 Cr in FY24: Shreedha Singh, CEO

The Ayurveda Co (T.A.C), a direct-to-consumer (D2C) ayurvedic beauty and personal care business, has secured INR 100 Cr in its Series A fundraising round, which was headed by consumer-focused venture fund Sixth Sense Ventures.

Actress Kajal Agarwal joined the round along with a few other business founders and venture debt funds. T.A.C stated that the bulk of the money was raised in equity but did not provide the breakdown of the round’s equity and loan funding.

The disclosure comes four months after T.A.C said that actress Aggarwal had joined as an investor in its Series A investment round.

The D2C brand plans to use the additional funding to boost internal R&D, increase product manufacture, increase offline presence, and increase online awareness of ayurveda and TAC.

“In the next two years, by FY25, we want to expand to more than 20K touchpoints from the current 5K+ touchpoints,” Shreedha Singh, cofounder, and CEO of T.A.C told as per reports. “We have also made an advent in the international markets with our Dubai launch, and other regions in the UAE are going live shortly, while we are activating our US market.”

T.A.C is a company that produces ayurvedic goods in a variety of categories, including skincare, haircare, natural cosmetics, and more. It also produces health items including immune system boosters and other supplements. Singh and Param Bhargava founded the company in 2021.

Through partnerships with other retail establishments like Health & Glow as well as opening its own retail outlets, the company has built a physical presence. There are currently physical touchpoints for T.A.C in more than 18 cities and 15 states, including Punjab, Uttar Pradesh, Delhi NCR, and Rajasthan.




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