Today a leading market engagement platform for virtual and in-person events, Grip, has announced around €10.7 million in Series A funding, taking its total amount raised to around €12 million. The round, led by London-based growth equity fund Kennet Partners, will further enable Grip to provide industry-leading experiences both in-person and virtually.
Founded in 2016, Grip has transformed the way professionals network at industry events, working with the majority of the world’s largest event organizers including Reed Exhibitions, Messe Frankfurt, VentureBeat, and TechCrunch. It’s also worth mentioning that Grip will be our hosting platform for the next EU-Startups Summit in April 2021.
With the pandemic serving as a catalyst for the online events industry, organizers have needed to provide different event types to serve the updated needs of the market. Building on five years of in-person event experience, Grip’s Market Engagement Platform enables event organizers to create an omnichannel experience, combining various event types across virtual, hybrid, and live to deliver increased networking value and engagement.
Tim Groot, CEO, and founder of Grip says: “Our mission is to empower organizers to bring professionals together to advance industries. This funding round is going to enable us to take the experience to a new level, leveraging our extensive industry-leading platform, offering unique value for Virtual, Hybrid, and In-Person events. I’m humbled and thankful to our clients for trusting us and working with us to achieve this milestone. We’ve raised the round for them, to make our platform better. We’re going to invest heavily in our product and global expansion to support organizers across the world in the continued digitization of their business and empower them to succeed in this new reality. Now, more than ever, we must do everything possible to help professionals connect in useful and meaningful ways.”