In a pre-seed funding round led by AJVC and including participation from other strategic angel investors, Nuyug, a jewelry brand specializing in celebration wear, has raised Rs 2.5 crore.
According to a press release from Nuyug, the money raised will be used to increase its channel presence both online and offline, diversify its product line to accommodate a range of regional and cultural preferences, and invest in research and development as well as innovative design to improve the longevity and quality of materials.
The mass-premium jewelry brand Nuyug, which was co-founded in August 2024 by Ankur Dua and Manali Thareja, offers carefully crafted, skin-safe, gold-toned pieces for weddings, festivals, and social gatherings. It bridges the gap between imitation and fine jewelry.
“The category has long suffered from poor quality, run-of-the-mill designs, and an unorganized supply chain. We started Nuyug to build a brand that speaks to today’s Indian woman — someone who wants her jewellery to be stylish, safe, and celebration-ready,” said Ankur Dua, co-founder of Nuyug.
Nuyug says it has launched over 400 products across various festive and social use-cases, crossed Rs 1 crore ARR in just 8 months, and expanded on its own direct-to-consumer website as well as popular marketplaces like Myntra, Nykaa Fashion, and Amazon.
Mithila Foods is an FMCG company that specializes in food products from Bihar. Aviral Bhatnagar founded the investment firm AJVC.
