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Knack secures Seed investment from Flat6Labs

Knack, a UAE-based HR-tech startup, has secured an undisclosed Seed investment from Flat6Labs in Bahrain.

Founded in 2020 by Amna Aljarwan and Divesh Lachhwani, the B2B startup aims to build a happier, more engaged, and productive workforce by enabling HR professionals to easily create, manage and run scalable employee training and coaching programs.

Featuring a web and mobile app, Knack facilitates coach-employee matchups, event management, survey tools, and data-rich dashboards for HR leaders to measure engagement, satisfaction, and impact of training and coaching on employees

Amna Aljarwan, co-founder & CEO at Knack, commented “The Corporate Training industry in the region is, unfortunately, still undisrupted by technology and analytics, especially when it comes to coaching & live-training programs; we’re coming in to automate these dreadful processes and quantify the impact of developing employees through meaningful analytics.”

Shubha Yadav, Training & Development Manager at Thumbay Group, added “The pre & post-coaching surveys used are very practical and relevant. The dynamic approach, personalized coaching with the best in the market, tremendous resources, and learning on the go made everything so easy and humane. This state-of-the-art platform is in true sense ‘a human experience, powered by technology.”

Knack will use its newly received investment to further develop its technology and expand its reach to the GCC with the aim to become the ultimate training & development platform for HR professionals in the region.



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