Malaysia-based Babydash raises $300K through equity crowdfunding platform pitchIN
Malaysia’s digital baby store Babydash has raised US$300,000 (RM1.27 million) via equity crowdfunding (ECF) platform pitchIN.
This raise also saw the participation of the Malaysian Government via the Malaysia Co-Investment Fund (MYCIF) further strengthening government support for the digitalisation of the economy.
Babydash plans to drive up revenue per transaction while expanding its footprint in ASEAN leading towards the goal of doubling the size of the company in the next 12-18 months.
Founded 10 years ago, Babydash has evolved into a one-stop online shopping destination that provides the largest range of genuine, curated, high-quality mum and baby products at the best prices. With customers increasingly relying on e-commerce solutions during this pandemic, Babydash has provided parents with an invaluable helping hand to meet their needs.
Over the last few months, Babydash has been investing in new technology which enhances customer experience as well as its data analytics capabilities, delivering on its primary goal of serving customers better. Investment proceeds from this campaign will drive Babydash into the next phase, boosting their lead and market presence in Malaysia and growing the Singapore market as they expand their roots across the region.
