In response to increased company development and a reinvention of its corporate vision, MyCFO, a leader in the Office of the CFO, Performance Improvement, and Business Transformation services in India, has completed an ambitious rebranding campaign.
The rebranding includes a merger of all previous brands – MyCFO, MyCXO, and Practus – into a single name, Practus, as well as a new corporate logo.
Practus has been the market leader in the Office of the CFO category and one of the Top 3 firms in the service lines it offers for more than a decade. Practus has been expanding at a 40 percent compound annual growth rate (CAGR) for over a decade, providing 3-12 times its charge as ROI to clients in over ten countries.
Practus’ demonstrable value is increasingly recognised by management, investors, and boards of directors. Practus’ proven techniques for solving increasingly complex business issues encountered by customers, while providing increased impact and improved ROI through technology adoption, led by its enthusiastic and motivated staff, result in deeper, longer-term engagements.
Practus delivers all of its products, including Office of the CFO, Profit and Cashflow Improvement, Digital Transformation, Tech Stack, Post Merger Integration, Managed Services, and Business Transformation, to businesses of all sizes, target groups, regions, and roles.
“It is a significant milestone for the company, as globally the economies bounce back after a challenging period. This offers Practus a unique opportunity to become synonymous with delivering measurable impact (ROI) to clients using technology as a key enabler,” said Deepak Narayanan, Founder & CEO, Practus adding, “This new brand and positioning perfectly illustrates our growing ambition in the market.”
The Practus logo represents the company’s vision of being innovators and disruptors. It refers to the board game tic-tac-toe, implying the company’s capacity to think outside the box and solve problems creatively.
Practus has relaunched its website, www.roibypractus.com, in addition to new brand identity. The company’s dynamic, passionate, and inventive work ethic is reflected in the new intuitive UI and vivid colours.
SVenkat, Founder Practus said, “Our new logo depicts coming together of people, processes, and technology. We saw the necessity for a single brand to convey the concept of – One Brand, One Company, One Culture. At Practus, we take a student-for-life approach to problem-solving, always developing and experimenting with new approaches. We customize each experience to the circumstances. Where necessary, we re-invent.”
