Pee Safe, a hygiene and wellness brand, said it raised Rs 25 crore in a pre-Series B funding round led by entrepreneur and investor Shaival Desai and existing investor Alkemi Growth Capital.
It aims to build depth in feminine hygiene and sexual wellness, accelerate its personal care brand FURR and allocate funds for further research and development and product launches in the next year, Pee Safe said.
It is also looking at raising $10 million in Series B funding later this year.
The company’s online business saw a 40% jump in the current quarter and the brand has achieved over 70% growth annually, it said.
