TBI provider Goals101 acquired by digital banking infrastructure provider M2P Fintech

M2P Fintech, a provider of digital banking infrastructure, has purchased Goals101, a provider of transaction behavioural intelligence (TBI) in India and other regions.

Following the acquisition, the team at Goals101 will persist in introducing novel data functionalities, capitalizing on its extensive data platform to generate additional dimensions of customization for global clientele in financial offerings.

Through this acquisition, M2P Fintech will be able to more easily incorporate Goals101’s technology into its current offering of financial services.

Although the deal’s size was not disclosed by the company, an ET report places it at approximately Rs 250 crore.

Seventeen years old Operating on cutting-edge algorithms and analytics software, Goals101 assembles actionable and offers priceless insights into customer transaction patterns.

Financial institutions can now have a comprehensive data platform covering every facet of the customer journey, from driving customer engagement to increasing spending, thanks to the platform’s real-time contextual intelligence.

In several regions, including India, the Middle East, and North Africa, Goals101 already collaborates with banks and payment networks.

Syntizen, a company that offers identity validation services like Aadhaar verification and other KYC, was purchased by M2P Fintech in July of last year.