OneOrder, a new logistics firm aimed at improving the supply chain efficiency of Egyptian restaurants, has announced its opening and the completion of a US $1 million fundraising.
OneOrder, founded by famous Egyptian restaurateur Tamer Amer – the founder of two of Egypt’s most popular restaurant chains, Fuego Sushi and Longhorn Texas BBQ – intends to address Egypt’s restaurant industry’s primary supply chain challenges – affordability, quality, and timing.
The startup’s technology enables Egyptian restaurants to purchase all of their supplies via a single app. Similar restaurant supply chain inefficiencies exist in other MENA nations, and OneOrder hopes to extend its offering geographically across the region over time.
A15, a major MENA venture capital firm, spearheaded the $1 million financing.
“We are delighted to announce our launch and fundraise, and I thank A15 for their outstanding support. Given Egypt’s flourishing restaurant industry and the challenges it faces caused by a fragmented supply chain, OneOrder offers a much-needed technology-enabled solution at the perfect time. My experience in the food and beverage industry means I know what restaurant owners need; it is a reliable, timely supply of quality goods, at a consistent price – without the stress of managing various suppliers on a daily basis,” Amer said.
“We believe restaurants should be focussed on delivering a high-quality experience and service to their customers without having to worry about sourcing and procurement. We are the platform to deliver that. I’m very excited about the future as our market opportunity is huge. Egypt and the wider region are booming economically, and the food and beverage sector is only growing larger.”
Karim Beshara, general partner at A15, expressed his delight at the prospect of working with Amer to address one of the region’s most pressing concerns in the food and beverage business.
“By leveraging Tamer’s extensive experience as a successful restauranteur and A15’s history of building scalable technology platforms, we will aim to provide restaurants in the region with reliable, convenient and timely supplies that are consistently priced,” he said.