51 percent stake in live media company Branded acquired by NODWIN Gaming’s subsidiary

A 51 percent stake in Branded, a full-service live media company based in Singapore, has been acquired by NODWIN Gaming’s Singapore subsidiary. NODWIN Gaming is Nazara Technologies Limited’s esports and gaming division.

Both parties stated in a statement that as part of this acquisition, NODWIN Gaming will not only acquire all of Branded’s current event IPs, such as “All That Matters,” “It’s a Girl Thing,” and “CreatorWorld,” but will also bring on board an experienced international team under the leadership of Jasper Donat, a seasoned industry veteran, who will concentrate on increasing international sponsorship revenue for all of NODWIN Gaming’s IPs in India and internationally.

“We are excited to bring Branded into our fold at NODWIN Gaming adding its multiple facets to expand and grow our ecosystem,

“We share very similar synergies be it our common love for gaming, sports, music, esports or entertainment, so this was a near-perfect match,” said Akshat Rathee, Co-founder and Managing Director, NODWIN Gaming.

According to him, IPs like ‘Gaming Matters’, ‘Sports Matters’, and ‘It’s a Girl thing’ will add a new dimension to what the firm already offers.

“We will also look at the talented branded team taking our existing IPs such as Playground, The Premiership, NH7 and others international,” he added.

The premier conference and connections hub in Asia, All That Matters features Music Matters, Sports Matters, Gaming Matters, Marketing Matters, Arts Matters, Live Matters, Digital Matters, and most recently Learning Matters. Branded is a leading live media company based in Singapore.

It’s A Girl Thing, a touring festival and empowerment platform for young women, and Creator World, one of Asia’s newest event platforms for young influencers, are also produced by Branded.

“Over the past few years, Branded has transformed from a live event IP creator and producer to a live media company,

“We are really excited to become a part of the Nodwin Gaming family and share their vision and commitment to the business of growing media and entertainment and the communities around them,” said Jasper Donat Co-Founder and Chief Executive Officer, Branded.

He declared that the company is looking forward to growing its current events and intellectual property (IP) and co-creating new, exciting properties throughout the Asia Pacific (APAC) region and beyond.

One of the top esports companies in the world, NODWIN Gaming is establishing a strong network of competitive players, content producers, organizations, and audiences.

For fans, publishers, and brands across its various IPs, the company focuses on esports entertainment as the core value proposition.

NODWIN runs ventures in the media, influencer, tournament, brand, and merchandising industries.

Branded was established in 2001 and works with businesses to develop, produce, and market integrated online and offline multimedia platforms that engage, inform, and entertain consumers.