Immensitas, a Data-Automation Platform raised funding in pre-series A round

Immensitas, a data-automation platform, has secured Rs 6.30 crore ($ 847,000) from Artha Venture Fund in a pre-Series A financing round.

Ramakant Sharma’s LogX Ventures also participated in the financing.

Immensitas offers Lemnisk, which lets marketers interact with users by consolidating customer data signals from many sources.

“In a world where customers engage with brands across multiple channels for buying and inquiring, identifying the customer across channels is difficult due to customer data and privacy challenges,” Anirudh A Damani, managing partner at Artha Venture Fund, said.

AIA Insurance, Emirates NBD Bank, Citibank, Abu Dhabi Commercial Bank, Bajaj Finserv, Acko Insurance, and Livspace are among Lemnisk’s current clients.