Influencer marketplace Flytant raised undisclosed Seed funding from Shuru-Up

The pioneering Ahmedabad-based digital investment platform Shuru-Up led the seed round of funding for influencer marketplace Flytant, raising an undisclosed sum.

Its expansion into the US and Middle Eastern markets will be fueled by the proceeds. The money will also go toward technology development, which will help the platform launch its flagship product more quickly.

Flytant launched its influencer marketplace model in 2020 and currently boasts over 600,000 registered influencers.

Through commission-free direct connections with influencers, the platform offers brands transparency. Flytant provides thorough analytical data to support brands in their influencer selection process, guaranteeing the ideal fit for their campaigns.

Utilizing information from multiple social media platforms, the brand creates influencer profiles and offers brands a carefully chosen list of influencers suitable for their campaigns.

Influencers of all sizes, from micro to macro, can easily make money off of their social media posts and no longer need to rely on agencies.