Early-stage investor Prajay Advisors has contributed Rs 4.5 crore in seed funding to Hexafun, a brand of sustainable lifestyle accessories.
The money raised will be put toward launching new product lines, bolstering marketing initiatives, and increasing its retail presence.
Hexafun, which was founded in 2021 by Harshit Singhal and Manali Sanghvi, reimagines commonplace items like handkerchiefs, socks, stoles, shoe bags, luggage covers, and gift boxes into distinctive, culturally rich, and environmentally friendly designs made entirely of sustainable materials.
In order to capitalize on the growing demand for sustainable lifestyle products and self-expression, the brand, which is positioned as a Gen Z-first brand, blends gender-neutral fashion, playful designs, and affordability.
Hexafun targets urban millennials and Gen Z customers who value sustainability without paying more by using a direct-to-consumer business model and selling both online and in-store.
With companies like Chumbak, The Souled Store, Bewakoof, and Bombay Shirt Company establishing sizable customer bases in the design-led and expressive fashion sector, investors’ interest in the Indian lifestyle and accessories market has grown.
