Catcha Digital Berhad, a Malaysian company, announced on Wednesday that it has reached an agreement to purchase the Malaysian International Food & Beverage Trade Fair (MIFB), a food and beverage trade show, for MYR 3.97 million.
One International Exhibition Sdn Bhd, Catcha Digital’s 60%-owned subsidiary, has signed a share sale agreement to purchase a 100% equity stake in Constellar Exhibitions Malaysia Sdn Bhd (CEM), the MIFB organizer, according to a statement from Catcha Media.
Catcha Digital’s business-to-business (B2B) expo vertical, which is anchored by One International, benefits greatly from this acquisition.
The addition of MIFB significantly expands One International’s B2B expo portfolio into food and beverage (F&B), one of Malaysia’s most dynamic and rapidly expanding industry sectors, given the group’s current presence in the construction and agriculture sectors through its Agri Malaysia and MBAM OneBuild exhibitions.
A more unified event management capability across One International’s expanding stable of exhibitions, a shared sales agent network, and consolidated venue procurement and contractor relationships are just a few of the operational synergies that the expanded portfolio is anticipated to unlock.
As the leading business-to-business (B2B) platform that links the whole food and beverage (F&B) value chain, MIFB connects manufacturers, OEMs, distributors, hotel, restaurant, and café (HORECA) professionals, importers, exporters, and service providers from throughout ASEAN and beyond.
Over the course of three concurrent events, seven exhibiting halls, 55 speakers, and 44 knowledge sessions, the MIFB 2025 edition drew 12,097 unique visitors and 500 exhibiting companies from 84 countries.
With goals of over 13,000 attendees, 520 exhibiting companies, and 85 countries represented across more than 15,000 square meters of gross exhibition space at the Kuala Lumpur Convention Center from July 15–17, 2026, MIFB 2026 is on track to grow.
“MIFB is one of the crown jewels of the B2B trade exhibition space in Southeast Asia, a multi-decade brand with a deeply loyal exhibitor base, strong international reach, and a track record that speaks for itself,
“This acquisition is the natural extension of the platform we are building under One International, which now covers agriculture, construction, as well as F&B,” said Patrick Grove, Chairman of Catcha Digital.
“We are building a diversified portfolio of category-leading B2B expos and MIFB is a truly exceptional addition to that portfolio,
“Under Roger’s leadership, One International has become our platform for building a truly diversified B2B expo pillar, and we look forward to working with him and the team to take MIFB to even greater heights,” he added.
Roger Lim, the CEO of One International, stated that MIFB has worked for 25 years to gain the confidence of the food and beverage sector, and they are thrilled to bring it under One International’s purview.
