Aura Private Equity led $28.5 M investment raised by Global Incentive Solutions
Aura Private Equity announced on Thursday that it has invested AU$28.5 million ($18 million) in Global Incentive Solutions, a Singaporean company that is the parent company of Giftaway, a Philippine company that specializes in digital rewards and incentives.
In a statement, Aura Private Equity said that this investment, which was made in partnership with its co-investors, will support Giftaway’s growth as it continues to promote financial inclusion in the area and extend its services to more businesses.
In order to satisfy rising demand in one of Southeast Asia’s fastest-growing economies, Giftaway plans to use this investment to scale its operations, broaden its merchant network, and improve its digital rewards platform.
Notably, Giftaway has already made a name for itself as a reliable partner to more than 500 small and medium-sized businesses (SMEs) and blue-chip corporations, offering customized digital voucher solutions that improve employee and customer relations.
Since financial institutions make up a sizable percentage of Giftaway’s clientele, the company plays a crucial role in advancing access to credit, insurance, and other financial services, which is essential for achieving greater financial inclusion.
This investment represents a turning point in the history of Giftaway, according to its founder and CEO, Alvin Tan.
“Welcoming our first institutional investors is a transformative milestone. Aura’s expertise and network will be instrumental in scaling Giftaway’s leadership in the digital rewards space,
“By partnering with Aura Private Equity, Giftaway gains not only financial backing but also the strategic support and network needed to accelerate growth and strengthen its position in the market,” he added.
Aura Private Equity claims that its investment in Giftaway is consistent with its dedication to assisting creative companies in rapidly expanding industries. The firm focuses on identifying and funding businesses that have strong growth potential and market-leading capabilities.
“We see immense potential in Giftaway’s ability to lead in a fast-growing, consumer-driven economy. Their solutions not only drive engagement but also support greater financial inclusion across the Philippines,
“With a consumer-driven economy and a rapidly expanding digital landscape, Southeast Asia presents significant opportunities for businesses like Giftaway to scale and make a lasting impact,” said Calvin Ng, Managing Director of Aura Group.
This investment is an important step in determining how digital rewards and engagement will develop in Southeast Asia, according to Aura Private Equity.
Giftaway envisions a time when companies can forge deeper, more meaningful bonds with their clients and staff thanks to its industry-leading digital incentives platform.
