Beauty and personal care brand Hyeglo Beauty raises Rs 7 Cr funding from Sauce

Beauty and personal care brand Hyeglo Beauty has secured Rs 7 crore in a funding round led by Sauce. The round also saw participation from Giga Capital, Consumer Collective, Reckitt’s Arjun Purkayastha and The Patient Capital.

According to a company press release, the newly raised capital will be allocated towards research and development (R&D), launching new products, brand building and recruitment.

Launched this year by Kanupriya Ahluwalia, Hyeglo is a direct-to-consumer (D2C) beauty and personal care brand that brings together skincare ingredients and makeup formulations.

The Delhi-based company said its products combine clinically tested ingredients, skincare actives and pigments, with a focus on incorporating skincare benefits into makeup products.

Hyeglo adopts a skin science-driven approach to product development, drawing on dermatological expertise and professional consultations to guide its formulations. The brand also collaborates with specialists, including Dr Sonal Tibrewal Garg, who holds an MD in Dermatology.