Bhubaneshwar: Booozie, the service that has taken Kolkata by storm with a first-of-its-kind 10-minute liquor delivery platform, is set to launch operations in Odisha after receiving a NOC from the Odisha Excise Department.
Odisha, primarily Bhubaneswar, has been a stupendous market for liquor sales, with one of the highest percentages of the population which consumes liquor. Surveys indicate that the percentage is almost double of the country’s average.
“After receiving an overwhelming and unprecedented response in Kolkata, we wanted to expand further in the Eastern Cluster. We welcome the progressive move by Odisha Government to issue NOCs to aggregators like Booozie. Bhubaneswar is rapidly growing from a Tier II city to a smart metro with a huge demographic of E-com users. In-app analytics, brand feedback and on-ground user data in Kolkata have all pointed out a void in the market for an efficient, cost-effective delivery service in the Liquor segment. We have captured 25% of the market share in the first month of our operations in Kolkata,” said Vivekanand Balijepalli, Founder and CEO of Booozie.
Booozie has been offering premium delivery services at an affordable and almost negligible delivery fee, which seems to have gotten the customer’s nod. So how has Booozie been able to achieve this? We asked Vivekanand.
He added, “We have been very strategic in our selection of stores, optimising our rider force, using technology to anticipate the trends, keeping retailer interests intact to come up with a robust model that can be a plug and play in Bhubaneswar. This, coupled with the sale of our in-house FMCG products such as Packaged Drinking Water, Club Soda, Tonic Water, Ginger Ale etc. and Snacks, ensures the model’s viability. I believe a BOOOZIE is one who enjoys a drink responsibly, smartly and unapologetically. We want to ensure we provide this to our fellow BOOOZIE’s”.
This one-stop shop for everything to do with liquor seems to be the need of the hour in Bhubaneswar and all over the country.