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Earth Rhythm raises $1.2 million from Anicut Capital

Beauty personal care brand Earth Rhythm has raised $1.2 million in seed funding from Anicut Angel Fund, the equity arm of Anicut Capital.

The seed funding will help it to strengthen its research and development work, expand its team, product development, clinical trials and marketing, the Gurugram-based company said.

Founded in 2019 by former banker Harini Sivakumar, Earth Rhythm offers products in skincare, haircare, body & bath, and makeup categories.

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