New Delhi: HYPD Stores, a content-first e-commerce discovery platform, has raised an undisclosed sum in a strategic pre-seed investment from digital media company ScoopWhoop.
ScoopWhoop, operational since 2013, says its platform has 30 million unique active users. It owns properties including the eponymous flagship portal, ScoopWhoop Hindi, ScoopWhoop Sketches, OK Tested, and Unscripted.
HYPD Store, operated by Hypd Marketing Technologies Pvt Ltd, was set up last year by Ashwarya Garg and Akshay Bhatnagar. The two previously worked with companies including Zo Rooms and Innov8 Coworking.
HYPD Store, targeted at millennials and Gen-Z, works with direct-to-consumer brands and influencers to publish edutainment-focused content that addresses the gap between product discovery and purchase.