Under the direction of Prajay Advisors, the family business of Unichem Labs founders Prakash Mody and Jayendra Shah, Lifechart, a health-tech startup specializing in gut wellness, has raised $360,000 in an extended seed round for its gut health brand Guttify.
With this $360K raise, Lifechart has raised over $1 million since its $500K seed round in October 2024, which was supported by Expert Dojo, Agility Ventures, Sunn91 Ventures, government seed schemes, and angel investors like Nitish Mittersain and Ahana Gautam.
Guttify, a gut health brand created for India’s urban population (tier I and III cities) and utilizing a diagnosis-first methodology, was co-founded in 2022 by Mukul Shah and Mansi Sharma. It provides clinically validated solutions and do-it-yourself at-home gut testing kits that blend contemporary science and herbal remedies. Its first product, a saliva pH testing kit for acidity, is already available, and in the upcoming months, more kits with prices as low as Rs 99 will be released.
With the support of technology, science, and Ayurvedic inspiration, Guttify seeks to provide every Indian with easily accessible, precise, and customized gut health solutions. In order to address the pressing and pervasive gut health crisis in India, Lifechart and Guttify aim to create a comprehensive ecosystem for gut wellness that is supported by full-stack science.
According to market research, more than 60% of Indians have digestive problems, and the country’s gut wellness market is expected to be worth $18 billion.
