Minly, a Cairo-based platform that enables celebrities to create authentic, personalized connections with fans across MENA, has closed a $3.6M Seed investment round co-led by 4DX Ventures, B&Y Ventures, and Global Ventures.
The round also included participation from other leading regional funds, and strategic angel investors, including Scooter Braun, Anthony Saleh, Jason Finger, Arieh Mimran, and Tamim Jabr.
Co-founded in late 2020 by Mohamed El-Shinnawy, Tarek Hosny, and Bassel El-Toukhy, Minly enables users to browse public shoutouts on the platform and gives them a chance to record their reactions creating unique and authentic moments
Peter Orth, Co-Founder & General Partner at 4DX Ventures, commented “Minly is fundamentally changing the relationship between celebrities and fans in the Mena region, and has an enormous opportunity for growth. The team has both the ambition and the expertise to build a full-stack digital interaction platform that could change the way digital content is created and consumed in the region. We’re thrilled to partner with Minly and to help them reach their full potential.”
Mohamed El-Shinnawy, co-founder at Minly, mentioned “With this new funding and the incredible group of partners that joined us, we are ready to scale across the region and introduce an exciting suite of new products. The creator economy is in its infancy and growing at lightning speed. We have the opportunity to build this category’s first unicorn in Mena.”
Minly has growth plans that involve extending its products and services to become a full-stack passion economy platform that empowers content creators to deliver meaningful experiences across multiple mediums to their fans.