Outplay raises $2 million in funding

Bengaluru: Outplay, a sales engagement platform focused on helping teams track and optimize interactions between companies and prospects, has raised $2 million (around Rs 14.6 crore) in funding from Sequoia accelerator program Surge.

Bengaluru and United States-based Outplay, operated by Appvirality Inc, was set up in January last year by Ram Papineni and Laxman Papineni.

Other investors in the startup include Khadim Batti, Vara Kumar Namburu and Vipsi Daver of Whatfix, Krish Subramanian and Rajaraman Santhanam of Chargebee, Vinod Muthukrishnan of Cloudcherry, Vijay Rayapati of Minjar, and Kunal Shah of Cred.

The company says its platform uses a combination of automation and personalization to help sales teams start conversations at scale. It claims to have already acquired 300 customers across the world.

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