Reachware, a well-known startup with headquarters in Riyadh, Saudi Arabia, and a focus on automation and system integration, has raised $3 million in seed money with success. Sadu Capital led the round, and 500 Sanabil Investments and Elm Company also participated. Reachware has achieved a great deal with this funding, solidifying its place in the cutthroat tech sector and fostering client confidence.
Reachware was founded in 2021 by forward-thinking engineers Hamza Abusitta and Maysarah Mashaal, and it became well-known as a pioneer in automation, connectivity, and integration very fast. The business is renowned for its creative solutions, which have successfully assisted small and medium-sized enterprises in improving the effectiveness of their operations. Reachware continues to reshape industry standards and the direction of business technology by emphasizing innovation and putting the needs of its customers first.
Reachware provides a selection of essential services that are intended to improve business processes. System integration, which seamlessly links different systems like ERP, CRM, and inventory management, process automation, which reduces errors and frees up staff to work on more critical tasks, and advanced analytics, which offers real-time insights through customized reports and interactive dashboards, are some of these services. With support for both Arabic and English, the platform serves a wide range of users.
Leading the fundraising round was a group of progressive investors led by Sadu Capital, operating through its early-stage fund. Sadu Capital is quite optimistic about Reachware’s inventive strategy and how it can influence automation and integration in the future. This important endorsement shows great faith in the startup’s ability to revolutionize automation and integration in the future, and it is a tribute to its vision.
Hamza Abusitta, CEO and Co-Founder of Reachware, stated: “This funding is a critical step toward achieving our goals. It demonstrates our market potential and strengthens our role as innovators. With this investment, we can expand our business and accelerate our plans.”
Salem Washeely, Managing Director at Sadu Capital, commented on the investment: “In the era of digital transformation, where technology impacts every industry and sector, the need for a better way to connect multiple systems for unified reporting and communication has grown significantly to improve decision-making in organizations. We believe that Reachware is well-positioned to dominate this market in the MENA region due to the founders’ deep roots in system integration for over 15 years.”
Elm’s Executive Vice President of Marketing, Majed bin Saad Al-Arifi, who serves as the company’s official spokesperson, expressed optimism about the future of startups in the area and Elm’s commitment to positively impacting the startup ecosystem and entrepreneurship to support these businesses’ growth and success. He emphasized that Elm looks to add value for growth through leveraging its unique relationships with different public sector institutions and integrating with its wide range of products and services. He clarified that the company is qualified to lead the tech scene because it invests in projects that benefit from its extensive experience in a variety of technology sectors and projects that integrate with its services.
He added that Elm invests in innovative businesses and projects locally, regionally, and internationally with the goal of maximizing returns and achieving shared benefits for the business and entrepreneurs.
Reachware has drawn more than 300 clients from a variety of industries since its founding less than three years ago, including medium-sized and large businesses in the retail, manufacturing, financial services, hospitality, and e-commerce sectors. Through partnerships with both local organizations and large tech companies, it has been able to integrate over 200 systems and guarantee smooth data transfer between various applications.
