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Storyblok raises €7 million Series A funding

Austria: Today Storyblok, a tool for developers and marketers to deliver content experiences on any digital platform, has raised a Series A round of €7 million. The investment was led by Mubadala Capital, as well as existing Storyblok investors first-minute capital and 3VC.

Storyblok intends to use the funding to expand its platform by introducing new features including a new custom design system for third parties, agency partner listing, geo-location filtering, and typed GraphQL support. It also intends to grow its international team and begin its global expansion with sales offices set to open in Germany and the Republic of Ireland in the coming months.

Founded in 2017, the company’s platform is one of the world’s first headless CMS (content management systems) built for both developers and business users.

Dominik Angerer, co-founder, and CEO of Storyblok said: “The marketing world is in a state of transition. Fragmented channels and rapidly changing consumer behavior as a result of the coronavirus pandemic have made it much more challenging to efficiently and quickly keep brand messaging consistent across multiple platforms. On paper, headless CMS technology solves a lot of these problems, but in practice, most platforms are only geared towards developers, which makes them incredibly difficult for non-technical people to use. Storyblok’s solution marries the needs of both editors and developers, which has given us a unique position in the market and resulted in rapid growth. 

“We’re delighted to have the support of Mubadala Capital as we take the next big step on our journey with international expansion and a revamp of our platform. Germany and the Republic of Ireland both have vibrant tech scenes and there is a huge demand for marketing technology.” 

Storyblok recently launched its e-commerce integration offering, teaming up with the leading e-commerce platforms to give customers fast and easily maintainable webshop content experiences. So far, integration for leading e-commerce solutions includes BigCommerce, commerce tools, Shopify Plus, and Shopware.

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