$1.4 M seed funding raised by Nigerian home concierge platform Eden Life

Eden Life, a Nigerian home services app for booking meals, laundry, and cleaning services, has secured a seed investment round of US $1.4 million to help it expand up to its business and get it ready to grow.

Eden Life, which launched in 2019, was created for time-strapped Lagos professionals who struggle to find and organise reputable, efficient, and trustworthy home service providers owing to extended working hours.

The app, which is available on Google Play and the App Store, provides customers with a subscription service that includes chef-prepared meals, laundry service, and housecleaning, as well as the ability to follow the progress of all of their services. Users can sign up for one or more services and choose how often they want them delivered.

Eden Life has swiftly grown its client base to over 600 individuals, with a 92 percent monthly retention rate and over 70% of new users coming from recommendations.

Samurai Incubate, Future Africa, Village Global, Rising Tide Africa, and Enza Capital are among the investors in its US $1.4 million seed round, which was led by UK-based LocalGlobe. Following pre-seed funding from all of Andela’s original co-founders as well as further accelerator assistance over the previous 18 months, Eden Life’s total investment in the company has now reached US$2 million.

The additional funds will be used to expand Eden Life’s in-house technology, as well as establish its own world-class kitchens and operational centers, as it develops a new tech-based platform to help Africa’s service industry improve and thrive.

Eden Life’s patented technology platform allows customers to provide continuous input on all elements of service, with data being used to collect preferences and provide recommendations based on user feedback. The tasks are then monitored by “Gardeners” – the human side of Eden Life – trained professionals who collaborate with Eden Life service providers and end-users to guarantee a flawless service, and the app also features delivery time monitoring, payments and billing, and user alerts. Since its debut, Eden Life has delivered over 60,000 services thanks to its strong design.

“For many of our users, if they’re cooking or running errands, they’re not being productive; they don’t want distractions from their work, which is where Eden Life comes in,” said Nadayar Enegesi, co-founder at Eden Life.

“We understand this scenario all too well. We are those people – so we basically designed a product with us in mind and realised that collectively, we are a pretty large market in Nigeria and have subsequently scaled Eden with other professionals from all walks of life who need simple tasks done with no fuss.”

Eden will be able to own and manage its entire supply chain and deliver its services with no third-party providers, thanks to a physical footprint where chefs prepare meals, laundry can be processed quickly, and cleaners are trained to provide a high-quality service, thanks to a vertical integration strategy fueled by the seed funding.

Eden Life, which debuted with three basic features, will add many more in the coming months to make the app a one-stop-shop for managing domestic duties and personal life.

“We fell in love with Eden Life’s vision for the future of home services in Africa. A true customer obsession sits at the heart of everything they are building – this is already visible in customer retention and other key metrics,” said Remus Brett, general partner at LocalGlobe. “As investors, we are always attracted to first-mover companies that launch products in untapped markets. The combination of this advantage with a core team who has proven experience building African tech to unrivaled levels sets Eden Life on an exciting path of growth.”