In its Series A funding round, which was spearheaded by MassMutual Ventures and included participation from current investors Cure.fit (now Cult.fit), Tanglin Venture Partners, and Endiya Partners, the health tech startup Sugar.fit raised $11 million.
With its fitness and wellness content and access to the nation’s health-conscious consumer base, Cult.fit also actively supports Sugar.fit team.
According to a press release from the company, the new funding will be utilized to accelerate research and development in the field of diabetes management, establish an offline presence, and broaden Sugar.fit’s product offering.
By combining a number of gadgets, including fitness trackers, continuous glucose monitors, and other health diagnostics, Sugar.fit provides a comprehensive diabetes care program. It also makes diabetes experts and health coaches easily accessible. This allows users to monitor how their lifestyle choices are affecting their blood sugar levels in real-time and receive timely, individualized advice from their care team regarding their sleep, diet, and physical fitness.
Sugar.fit claims that after three months, customers who used its continuous approach to diabetes care saw an average 2% decrease in their HbA1c levels, indicating positive health outcomes.
Two-year-old Sugar.fit raised $10 million in its first seed funding round in September 2021, led by Madan Somasundaram. The brand says that in the past 18 months, the number of paid subscribers has increased eightfold, and it now has over 25,000 users on its platform.
