Cookd raised Rs 16 Cr Pre-series A funding from Spring Marketing Capital

The consumer food brand Cookd has raised approximately $2 million, or Rs 16 crore, in its pre-Series A round, which was led by Spring Marketing Capital and included participation from PeerCheque, Eternal Capital, and Sun Icon Ventures.

Using the money, the Chennai-based startup plans to increase its market share in Tamil Nadu, enter Kerala, and develop new products for ready-to-use kits, gravies, and masalas.

Cookd, which was founded in 2019, provides a variety of cooking products designed for taste, convenience, and control, such as masalas, pastes, recipe kits, and biryani kits. All of these products are free of preservatives. Products from the brand are sold directly to consumers (D2C), in-store, and on quick commerce sites like Swiggy, Instamart, Blinkit, and Zepto.

Cookd has a significant following in Tamil Nadu and is currently growing throughout South India. It currently dominates the biryani kit category in Q-commerce and runs more than 1,600 retail locations.

The brand’s content engine, which has over 6 million followers and generates over 150 million monthly video views across social media platforms, is driving its growth.

Using its chef-influencer model, Cookd combines creator-led content with product innovation to collect real-time consumer insights and establish brand credibility.

Purplle, Jar, and Giva are among the brands that Spring Marketing Capital has previously supported.