$150k pre-seed funding raised by Senegalese retail-tech startup ProXalys

ProXalys, a Senegalese firm that specialises in digital transformation in B2B trade, has acquired US $150,000 in pre-seed capital to grow across the country and, eventually, throughout West Africa.

Thierno Sakho founded ProXalys in 2021 with the goal of modernising and empowering Senegal’s informal merchants by digitising the whole value chain and redefining supply chain operations.

An order-taking application for informal distributors, an IT system for administrative administration, and a supply chain logistics management system are among the startup’s three tools for controlling and recording daily money flows in real time. It also offers a product sourcing service for daily items.

“Digitisation is crucial for the informal sector. We intend to strengthen and modernise the distribution channels. Our goal is to enable informal traders to withstand the dual digital and distribution revolution created by the large multinationals operating on the continent,” Sakho said.

ProXalys has over 100 clients and is trying to strengthen agricultural value chains. It plans to expand its reach in Dakar and other major Senegalese cities, with the objective of ultimately supporting the whole West African area, a goal that has been aided by a pre-seed investment of US$150,000.

Haskè Ventures, a Dakar-based venture builder focused on revolutionising the startup scene, provided the money. ProXalys plans to invest the funds in technology enhancements as well as the expansion of its physical infrastructure, which will involve the consolidation of its vehicle fleet and warehouses.

“We believe that technology has a key role to play in modernising infrastructure in Africa, a major challenge that must be addressed through the upgrade of vital operational channels. Additionally, the transfer of knowledge and skills development will play a critical role in ensuring the sustained longevity of initiatives undertaken now. We are proud to be supporting ProXalys on their journey and look forward to future progress,” said Abdourahmane Diop, chief executive officer (CEO) of Haskè Ventures.