Sotech, which was founded in 2020, specialises in smart IoT, trackable OOH advertising, and data collection. Through an app that lets clinics assess the number, flow, and demography of their visitors, the firm connects the worlds of offline advertising and internet marketing.
Sotech has secured a fundraising round headed by Innlife Investments and Al Raya Kuwaiti, which aims to extend its operations to 500 venues and expand its market outside Egypt, first focusing on Mecca and Madina in Saudi Arabia.
With over 200 clinics in Cairo, the startup is rapidly expanding, with over 60 new clinics opening each month. For hospitals and clinics, Sotech delivers a venue management system that engages visitors from the moment they walk in and tracks their journey through various display touchpoints.
