The leading domestic provider of lifestyle products, SANIPEX GROUP (“the Company”), has acquired a 25% stake from Aliph Capital (“Aliph”), a private equity manager with headquarters in ADGM.
The investment is in line with Aliph’s strategy of allocating capital to reputable, market-leading GCC businesses, and it comes after the company’s investment in the pet retail industry in the United Arab Emirates.
SANIPEX GROUP offers retail, corporate, and trade clients in the GCC and beyond premium bathroom, kitchen, surface, lighting, and outdoor solutions. With showrooms, distribution channels, and trade partners, the group is present in more than 30 countries and holds a dominant market share with its in-house bathroom brand, BAGNODESIGN. It is also quickly branching out into new areas, such as outdoor furniture and kitchen appliances.
Huda Al-Lawati, Founder & CEO of Aliph Capital, commented:
“We are delighted to announce Aliph Capital’s investment in SANIPEX GROUP. The company’s market leadership, skilled management team, strong track record, and high growth potential make it a perfect fit for our investment strategy.
“We look forward to working with Daryl and the wider SANIPEX GROUP as it continues to cement its leadership position. Whilst the BAGNODESIGN brand is poised for continued growth and new market entry, we also expect to see significant growth from the in-house developed BYSTRO kitchen appliance line and the company’s GYMKHANA outdoor furniture products.”
Daryl Barker, Founder and Group Managing Director of SANIPEX GROUP, said:
“We’re excited to welcome Aliph as a strategic partner. Their expertise will be instrumental in supporting our long-term strategic vision and expansion plans.
“SANIPEX GROUP remains dedicated to maintaining its brand differentiation across categories and serving its customers with the highest commitment to quality. Looking ahead to 2025, we are excited about a number of key developments, including opening additional showrooms in the UAE and Qatar, as well as the launch of our new flagship Design Centre concept on Jumeirah Beach Road. This new space will cater specifically to interior designers, developers, and the broader luxury sector. We are presenting a curated offering designed to continue elevating our offerings and delivering exceptional experiences across our entire portfolio ”
The timing of Aliph’s investment in SANIPEX GROUP is exciting. Suppliers of high-end lifestyle goods are seeing growth as a result of the UAE’s real estate market’s continued momentum, especially in the luxury sector.
A longtime participant in this market, SANIPEX GROUP has maintained its leadership position in both the retail and commercial sectors by staying at the forefront of its segment under the direction of an outstanding management team.
With Aliph’s investment, the company’s Managing Director, Gaurav Wadhwa, and Founder & CEO, Huda Al-Lawati, will join the SANIPEX GROUP board and contribute their knowledge to help the company’s growth and market expansion.
For this deal, PwC Middle East served as the sole corporate finance M&A advisor to SANIPEX GROUP’s shareholders. In this transaction, Aliph Capital was advised by Latham & Watkins, while the shareholders of SANIPEX GROUP were advised by Clyde & Co.
