3 AI-driven digital marketing strategies your startup needs right now

In the past decade, the use of AI has become a prominent feature in business software and is now being used by marketers to widen the gap between businesses in today’s highly competitive landscape.

One of the biggest competitive advantages enterprises tend to have over SMEs is resources. Smaller businesses often lack the financial support and manpower needed to make a real dent in the market.

Thanks to the democratization of software, artificial intelligence tools have a key role in leveling the playing field, helping small businesses reduce manual work, automate processes and improve efficiencies.