An e-commerce roll-up company with its headquarters in Singapore, Una Brands, has secured US $30 million in a series B fundraising round that was co-led by White Star Capital and Alpha JWC Ventures.
Una purchases, manages and promotes brands through a variety of e-commerce channels. Early in 2021, former Foodpanda CEO Kiren Tanna, Tobias Heusch, Kushal Patel, Adrian Johnston, and Srinivasan Shridharan founded a company that currently owns over 20 companies, including ErgoTune and EverDesk+, two manufacturers of ergonomic furniture.
Una will utilize the additional cash to buy new brands in important e-commerce sectors like maternity and infant care, beauty and personal care, and home and lifestyle.
Additionally, a portion of the cash will be used to improve the company’s internal infrastructure and to boost its position in important regions including Southeast Asia, Australia, New Zealand, and China.
“The e-commerce landscape, particularly in Southeast Asia, with access to more than 600 million population, has tremendous secular tailwinds,” said Una Brands co-founder Tanna.
The company, which has received roughly US $100 million so far with the newest fundraising round and also conducts business in the US, aims to turn a profit by the end of this year.
Through a collaboration with its local counterpart KlickBrands, the company earlier this year invested US $100 million in the South Korean market. The local e-commerce market is anticipated to reach a market value of US $250 billion by 2025, which led Una Brands to choose South Korea as a crucial market.
