$46 M Series B funding raised by Egypt’s Instabug to build expand product capabilities

Instabug, an Egyptian startup that provides mobile monitoring, crash, and bug reporting solution for mobile teams, has secured $46 million in Series B investment to expand its product and create the first mobile observability and performance monitoring platform, according to the company.

Instabug, which was founded in 2016, assists developers in better understanding the performance of their mobile applications and how it affects the user experience. The company’s scalable platform allows independent developers and corporations alike to easily monitor, notify, prioritize, and debug during important points of the application life cycle.

Insight Partners, a global software investor, led the US $46 million Series B investment, which also included current investor Accel and new investors Forgepoint Capital and Endeavor. Instabug reached over 2.7 billion mobile devices in 2021, handled 110 billion mobile sessions and 4.2 billion problems, and had a significant increase in year-over-year bookings, adding corporate giants like DoorDash, Verizon, IHG, ABInveb, Porsche, Qualtrics, and Gojek to its customer roster.

With the additional financing, Instabug will continue to aggressively pursue its aim of providing performance data and problem visibility to engineering teams, as well as consumer insights and direct user input to product teams.

Instabug claims it is creating the first mobile observability and performance monitoring platform by enhancing its existing proactive issue detection, sophisticated debugging, and alert management features.

“Mobile applications and our interactions with them have been evolving for almost 15 years, but only in the past few have these interactions become the primary way we interface with brands and services all around us,” said Omar Gabr, CEO and co-founder of Instabug. “Leaders in industries spanning banking, transportation, retail, and education have realised mobile applications are the primary way customers will experience their brands and products. This new capital will help us develop more strategic partnerships with these enterprises as they increase investment in a mobile-first approach to customer engagement.”

Today’s digital companies and services, according to Ganesh Bell, managing director of Insight Partners, are increasingly expecting purpose-built mobile solutions that improve their goods and experiences.

“Instabug is strongly positioned to lead the nascent mobile app observability and monitoring space because the company has treated mobile as a first-class citizen since day one, and its leadership has a deep understanding of the needs faced by mobile-focused/mobile-first organisations and developers,” he said.