$550k seed funding raised by Egyptian furniture e-commerce platform Efreshli

Efreshli, an Egypt-based home furnishings e-commerce firm, has acquired a seed round of $550,000 to assist it to continue its rapid expansion.

Efreshli, founded by Heba El-Gabaly in early 2019, is a technology-enabled furniture design and shopping service that has given Egyptian consumers a new method to buy for their homes from the comfort of their own homes.

“Efreshli solves multiple pain points for home-furnishing customers, culminating in a practical and convenient process that brings their ideas to life,” El-Gabaly said. “The mission of Efreshli is to bring everyone on to the design market to enable them to create homes that reflect their vision. With the intersection of software engineers, designers, and logistics professionals, we create a product that is affordable and fills a gap for a large segment of customers.”

Efreshli has evolved significantly since its inception, and it now offers thousands of handpicked goods from Egypt’s top 100 furniture design businesses. The firm is currently focused on enhancing its technological solutions and building its first GCC site in 2022, after obtaining a US$550,000 seed round headed by angel investor Tarek Sakr and property developer Marakez, with involvement from additional investors.

“The Egyptian home furnishing industry is a multi-billion-dollar industry and is one of the later entrants into the e-commerce space as customers still need to touch and feel expensive purchases with high variability. We are excited to support Efreshli and believe the company is well-positioned to transform this industry in a significant way,” Sakr said.