Bringing innovation to the meat business, the Egyptian firm Brotinni has secured US $600,000 in a seed fundraising round. The money will be used to assist the company to grow.
Brotinni, a website for ordering hand-cut, farm-sourced, and vacuum-sealed fresh meat and poultry, was founded by Dalia Abou Omar in late 2020. Additionally, it offers food that is flash-frozen and ready to cook, and it also offers delivery services using its own fleet of drivers.
With the completion of its “dark butchery” concept, the first of its type in Egypt and the wider Middle East and North Africa area, Brotinni just built its first warehouse to service its clients in Cairo and assure smooth product flow and quick shipment (MENA).
Innlife investments led its US$600,000 fundraising round, and Brotinni will utilize it to expand out and better satisfy the demands of a larger segment of prospective clients.
“Local food and grocery delivery sector has seen tremendous growth over the past few years; however, the raw meat delivery segment has not really gained adequate attention. Through Brotinni, we are set out to shape the future of the meat ordering sector and transform the user experience by taking full control of the cold chain and supply chain operations behind the meat delivery process,” Omar said.
“We are thrilled to receive our very first round of funding, which will enable us to scale our operations, invest heavily in marketing to increase awareness as well as expand the size of our fleet to keep up with customer expectations around speed and accuracy.”
