Mad Ventures, a Filipino VC firm led 7-figure pre-seed investment for Elloe

Elloe is a social e-commerce firm located in the United States that focuses on Kenya and emerging nations. Elloe is an AI-powered social commerce platform that allows businesses to purchase and sell things online across any messaging network, co-founded by Owen Sakawa, Abhijay Rao, and Aaron Madolora. Its technology helps businesses enhance sales and profits by streamlining operations, shipping, payments, and marketing through a unified merchant interface. Micro-SMEs that want to offer their products and services online without having to pay excessive commissions to non-essential third parties can benefit from the subscription service.

In the fundraising round, Elloe received an unknown amount of money. Elloe will be able to expand its local Kenyan operations and expand into the Philippine and Southeast Asian markets with fresh financing far into 2023 and beyond.