Adara Inc. (Adara) will be acquired by RateGain Travel Technologies Limited (RateGain), a global supplier of SaaS solutions for travel and hospitality, through an asset acquisition agreement.
The most complete travel-intent and data platform in the world will be created by the Silicon Valley-based worldwide leader in predictive consumer intelligence enhancing its AI-powered DaaS (Data as a Service) and Martech solutions.
It is crucial for marketers and commercial teams to consider strategies to effectively capture intent and target the right audience given the substantial influence that digital channels have on travel decisions in order to maximize the return on their marketing spending.
Commenting on the acquisition Bhanu Chopra, Chairman, and Founder, RateGain said, “We are delighted to welcome the Adara team to the RateGain family. Adara’s key differentiator is its access to permissioned travel-intent data from the world’s top travel and hospitality players as well as destination marketing organizations and relying less on traditional methods of tracking consumer intent. Their focus on innovation and delivering customer excellence has me convinced that together we will help the industry with reliable end-to-end intent and real-time pricing insights making it simpler for them to identify guests, acquire and retain them”.
Commenting on the acquisition, Charles Mi, Founder & Chief Executive Officer, Adara said, “We are thrilled to be a part of the global RateGain family. Bhanu’s vision to build an end-to-end platform that can help organizations maximize revenue aligns with what Adara believes in and the integration of RateGain and Adara will further this to create a unique value proposition that the industry needs, as more and more travelers adopt digital channels to research, plan and book travel. I am excited about what the future holds and cannot wait to scale the Adara story to new heights with RateGain”.
The acquisition will also give RateGain access to a select group of more than 50+ Destination Marketing Organizations in the United States, strengthening and consolidating its position among commercial teams in top hotel chains, airlines, and car rental companies that collaborate with both Adara and RateGain.
Adara and RateGain will work with 700+ partners across 100+ countries to create the most comprehensive travel-intent platform that processes over 200 billion ARI updates, manages close to 30 billion data points, and works with the industry as a whole to understand intent, target them, and convert them.
