D2C natural personal care brand Nat Habit eyes $9 M in new round: Report
Three people with knowledge of the details of the conversation claim that natural personal care D2C brand Nat Habit is about to close a new funding round that is being led by new and existing investors. This would be the company’s second funding round in the previous 18 months and its first in 2023.
“Bertelsmann is in late-stage talks to lead a $8-9 million Series A round in Nat Habit,” said one of the sources requesting anonymity. “The terms of the deal are in the final leg of negotiation. If things remain on track, then the transaction is likely to materialize in less than a month.”
Nat Habit will reportedly be valued in the potential round at about Rs 300 crore ($35–36 million).
Nat Habit, a company founded in 2019, asserts that all of its beauty and wellness products are ayurvedic and free of chemicals and preservatives. In April 2022, the company raised $4 million with the help of Fireside Ventures and previous backers. In its initial financing round in 2021, $2 million was invested by Surge Ventures, Titan Capital, Whiteboard Capital, and a number of angel investors, including Neeraj Kakkar, Devendra Chawla, and Suhasini Sampath.
A $500 million fund was unveiled by Bertelsmann India in June 2022 to support both new startups and follow-on investments in existing portfolios. The investment company will use the same fund to finance Nat Habit.
Nat Habit and Bertelsmann did not respond to any inquiries. If they do, we’ll update the post.
Nat Habit has not yet submitted its audited financial statements for FY23, but data obtained from startup intelligence platform TheKredible shows that it generated Rs 16.29 crore in revenue and lost Rs 4.99 crore in FY22.
