$1.3 M Seed funding raised by Nigerian food e-commerce startup Pricepally

In order to help it grow, Nigerian startup Pricepally, an online marketplace for packaged and fresh food, has raised US $1.3 million in seed money.

Pricepally, an online marketplace was founded in 2019 by Luther Lawoyin, Jumai Abalaka, Deepak Bansal, and Monsunmola Adefemi. It procures farm-fresh products and distributes it.

Pricepally provides both reasonable pricing and excellent quality by bridging the gap between producers and customers, benefiting all parties involved.

Investors include Samurai Incubate, SOSV, ELEA, Hi2 Global, Chui Ventures, and David Mureithi, the former MD of Unilever West Africa, who have contributed US $1.3 million to the startup’s seed round.

Pricepally plans to utilize the funds for market expansion, specifically focusing on Lagos, Abuja, and Port Harcourt. Additionally, it will develop emerging B2B markets, optimize end-to-end operations, provide cutting-edge consumer features, and improve its technology.