The pre-Series A round of funding for the omni-channel FMCG brand Adukale, led by Force Ventures and supported by notable investors such as Aanya Ventures, Subrata Mitra, and Radhika Pandit, has raised Rs 11 crore, or roughly $1.32 million.
The company intends to use this money to grow its network of distribution channels, open more stores, and make additional investments in R&D and manufacturing for its upcoming product lineup.
“At Adukale, our mission transcends mere culinary offerings; we aspire to encapsulate the essence of Karnataka’s diverse culinary tapestry in every dish we craft, striving towards a position of leadership,” said Bharat Kaushik, Director and CEO of Adukale.
Adukale, established by Kaushik in 2009, asserts that it provides more than 75 products made entirely of natural, preservative-free ingredients. The company has created a distribution network in Karnataka and is present in super markets.
Along with its expanding e-commerce presence, Adukale boasts 20 experience centers located in Bengaluru and Mysuru.
Force Ventures, based in Bengaluru, makes venture debt and investments in early and growth stages. AdvantageClub, Zetwerk, Bluecopa, Bounce, Credgenics, boAt, Jar, and Super Bottoms are a few of the companies in its portfolio.
