The pre-seed investment round for the Saudi platform Mush Social has raised $1.2 million. Along with Nahr Al-Jazeera Holding and a number of angel investors, Nifal Consulting led the round. With this investment, Mush Social is well-positioned to expand significantly in the cutthroat social media market.
The business is creating a distinctive social media platform that makes an impression by enabling users to accrue interactive points. By unlocking additional benefits, these points increase user engagement. Users can also own virtual assets that will eventually yield financial returns thanks to the platform’s “Map” feature. Users can get the most out of their time and effort on the platform thanks to this feature.
Even though Mush Social is ranked last out of 109 rivals, it competes with big players like MyHeritage, Cluster, and Geni. Out of its rivals, five have left and ten have been funded. Between the platform and its rivals, 42 investors have contributed more than USD 120 million in 34 funding rounds. The fact that five businesses in this competitive group have also been purchased emphasizes how high-stakes the market is.
In addition to providing a unique tech product targeted at international markets, the company’s founder, Abdulhadi Al-Asimi, stated that this investment will be used to develop cutting-edge technologies that provide users with genuine value from their interactions.
