After a successful two-year rollout in Saudi Arabia and then the United Arab Emirates, Geidea, a prominent Middle Eastern supplier of digital payment solutions, is scheduled to introduce its ground-breaking SoftPos service in Egypt. Offering merchants and customers a cutting-edge, safe, and seamless payment experience, this expansion represents a major turning point in Geidea’s strategy to propel digital transformation in the area.
As the first business in the Middle East and North Africa (MENA) region to introduce SoftPos solutions, Geidea has completely changed the payment landscape since its founding in Saudi Arabia. Traditional point-of-sale (POS) devices are no longer necessary thanks to this technology, which allows retailers to accept payments via smartphones.
Businesses of all sizes can process secure contactless payments straight from smartphones with SoftPos, which satisfies MPOC and CPOC standards. This greatly increases the accessibility and efficiency of payments.
The SoftPos service from Geidea quickly became popular in Saudi Arabia, establishing a strong network of thousands of merchants throughout the Kingdom. Due to the service’s success in Saudi Arabia and the United Arab Emirates, it will soon be launched in Egypt, where the company hopes to equip merchants with cutting-edge payment solutions that improve business operations and give customers more convenient payment options.
The SoftPos solution from Geidea is a component of the company’s larger plan to implement cutting-edge payment technologies that satisfy the changing demands of contemporary enterprises. The business prioritizes security and makes sure that all transactions are carried out in accordance with the strictest international guidelines for financial transaction safety and data protection. This is in line with Geidea’s objective to give customers and merchants a smooth, safe, and future-proof payment experience.
Geidea, a major force in the Middle East’s digital payments industry, has taken the lead in Saudi Arabia and is well-positioned to expand into other regional markets like Egypt and the United Arab Emirates.
By giving businesses new ways to handle payments and improving the customer experience in a world that is becoming more and more cashless, the company’s creative solutions are advancing the digital economy.
