B2B food supply e-commerce platform Kamereo raised $7.8 M Series B funding
In its Series B funding round, Kamereo International, a business-to-business (B2B) food supply e-commerce platform in Vietnam, has raised $7.8 million.
Sumitomo Corporation, Inspire, SMBC Venture Capital, Mitsubishi UFJ Capital, Reazon Holdings, INC., and other individual investors provided the funds, the company said in a statement on Monday.
The company has now raised over $15 million in total with this most recent funding round.
The money raised will go toward growing operations in several Vietnamese cities.
This entails expanding product features, diversifying operations, launching new services (like the marketplace model), and bolstering the product offering.
Hanoi is the starting point for the company’s ongoing national expansion throughout Vietnam.
Additionally, it is expanding into other related industries, such as direct imports and marketplace operations.
The company complemented its presence in Ho Chi Minh City by expanding to Hanoi in December 2024.
These two cities collectively contribute more than half of Vietnam’s GDP, which is a major milestone in the company’s national growth.
Additionally, Kamereo has constructed a system that connects Vietnam’s northern and southern regions via daily refrigerated transportation.
It also intends to open sales and logistics facilities in a number of central region cities in the future.
Customers in cities outside of Ho Chi Minh City and Hanoi have recently shown a greater desire to buy from the company, and it is quickly developing a system that will be able to serve all of Vietnam.
“Kamereo successfully overcame the nationwide lockdown in Vietnam until the third quarter of 2021 and since then has been able to significantly grow its business and improve profitability,
“Its customer base extends beyond restaurants to include supermarkets, convenience stores, factories, schools, hospitals, and more,” said the firm.
It stated that in order to create a system that can fully satisfy customers’ needs, the company is still growing its product line.
“While in developed countries such as Japan or the United States, major wholesale companies and agricultural cooperatives dominate the food supply chain, in Vietnam, such players are absent, and the market is primarily composed of many individual dealers,
“With a market of $100 billion with a compound annual growth rate (CAGR) over 5 percent over the next five years and no clear market leaders or winners, there is room for Kamereo to become a major player in the industry,” it added.
By utilizing its extensive last-mile delivery network, three temperature-zone warehouse capabilities, organic web traffic, and its substantial customer base of more than 3,000, Kamereo is expanding its marketplace business.
As its first project, Kamereo established a comprehensive business partnership with GYOMU JAPAN, which is operated by Kobe Bussan and is the operator of the Gyomu Super business in Vietnam.
As a result of this partnership, Kamereo now offers about 450 Gyomu Super products for sale.
