$4 million has been raised by Journify, a global provider of Composable Customer Data Platform (CCDP) and Conversion API (CAPI). Global venture capital firm Silicon Badia led the round, with RZM and other key investors taking part. This investment supports Journify’s objective of providing brands with data-driven, ethical marketing solutions that promote precise audience engagement and quantifiable growth.
As digital marketing moves toward privacy-first solutions and customer acquisition costs (CAC) have increased by 200% in the last ten years, brands are under more pressure than ever to maximize data efficiency. In order to increase ROAS, optimize marketing performance, and future-proof data infrastructure for long-term growth, Journify’s AI-powered SaaS platform gathers, aggregates, and activates first-party data in real time.
Journify is revolutionizing marketing through online, mobile, and offline channels by resolving major issues like complicated compliance, fragmented integrations, and low match rates. In addition to enabling real-time data activation, its solutions provide smarter attribution insights, achieve up to five times higher match rates for superior targeting accuracy, and guarantee privacy-first compliance with international regulations.
“After years of navigating the complexities of traditional CDPs, our team understands the challenges marketers face in activating first-party data efficiently,” said Taoufik El Jamali, CEO and Co-Founder of Journify. “We built Journify to eliminate these pain points, providing a seamless, AI-powered data activation solution that enables brands to focus on results, not technical hurdles.”
Journify uses AI as well to boost advertising effectiveness. Real-time data health & alerts to guarantee data accuracy and identify inefficiencies, advanced attribution for accurate cross-channel measurement, and predictive AI models for in-depth user behavior analysis are some of its primary innovations.
In just nine months since its March 2024 launch, Journify has grown to $1 million in ARR. Personalized campaigns powered by Journify now reach over 30 million users throughout the MEMA region, and well-known brands like Dr. Nutrition and Jarir Bookshop have seen an 80% decrease in cost per purchase and a 50% increase in return on assets. Strategic alliances with leading platforms like TikTok, Google, Snap, and others help the business succeed even more.
“Real-time data orchestration is a limitless global opportunity—whether in the US or the Middle East, businesses face the same challenges across universal marketing channels,” said Hossam Shafick, Investor at Silicon Badia. “Having backed data leaders like Amplitude (NASDAQ: AMPL) and InfluxData, we believe data infrastructure is still ripe for disruption, especially with AI transformation, and believe Journify’s founders have the expertise to set the new standard in this space.”
Amine Chouki, Omar Al Shoubaki, and Taoufik El Jamali make up the founding team of Journify, which brings extensive experience in product development, sales, and technology. The team has led high-growth SaaS and MarTech projects in the US, MENA, and Europe, collaborating with businesses like Smartsheet, Housecall Pro, and InVision. They have a track record of successfully scaling data-driven marketing solutions.
