A pre-Series A funding round led by Atomic Capital has raised Rs 10 crore for the fashion-tech company ANNY.
According to ANNY’s press release, the money raised will be utilized to diversify product offerings, spur innovation, improve the company’s proprietary technology stack, recruit top executives, and fortify distribution networks.
Japjot Singh, Aveen Kaur, and Rahul Tanwar co-founded the multi-category accessible luxury fashion brand ANNY in 2023 with the goal of revolutionizing the way contemporary Indian women view fashion. Based on a real-time, inventory-light business model, it offers premium fashion with global inspiration at reasonable costs.
According to ANNY, it guarantees speed, efficiency, and customer satisfaction at every stage with a proprietary tech stack and a vertically integrated supply chain. The startup wants to combine agility, creativity, and a profound awareness of style and culture to become the preferred fashion destination for women in India.
“Our vertically integrated model, coupled with real-time trend responsiveness, allows us to minimize inventory risk and maximize consumer joy. With Atomic Capital’s backing, we’re not just scaling faster, we’re scaling smarter. This investment fuels our ambition to become an over Rs 100 crore ARR brand by next year and drive a true movement in India’s fashion-tech landscape,” said Japjot Singh, founder and CEO of ANNY.
According to the brand, it has scaled eight times in a year thanks to a vertically integrated model, trend-led design, and in-depth consumer research. With its current expansion into new categories, it hopes to revolutionize the way Indian women find and purchase smart, effortlessly stylish, and fashion-forward items.
